“I just want to tell something about happiness” – Jacquemus
Simon Porte Jacquemus started his own label when he was 19.
Credited with bringing a freshness to Paris’ fashion scene, his collections are deconstructed, surrealist and often ‘NSFW’, and he’s considered by many the brightest star among the newest members of the French fashion firmament.
Since his first breakout collection, shown in an empty swimming pool in 2013 with his friends as models, Jacquemus has been wrestling with memory, pouring his deeply personal story straight onto his runway, unmediated by self-consciousness, and he did it all by defying convention, not thinking for a minute about courting corporate backing.
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